Tuesday, 20 December 2011

How Lamborghini Gained Success


Automobili Lamborghini was founded by Ferruccio Lamborghini, the child of viticulturists from the comune (township) of Renazzo di Cento, Province of Ferrara, in the Emilia-Romagna region of Northern Italy. After serving as a mechanic in the Regia Aeronautica, during World War II, Lamborghini went into business building tractors out of leftover military hardware from the war effort.
By the mid-1950s, Lamborghini’s tractor company, Lamborghini Trattori S.p.A., had become one of the largest agricultural equipment manufacturers in the country. He was also the owner of a successful gas heater and air conditioning manufacturer.